- Associate Professor
- WEE-KHENG TAN
- Discipline: Information management, consumer behavior
- E-mail：tanwk@ntnu.edu.tw
- Tel：02-7749-3078
- Fax：02-2364-8372
National University of Singapore, Singapore
PhD (Electrical Engineering), sponsored by the National University of Singapore Research Scholarshi
1. Wee-Kheng Tan & Chieh-Yu Yang (2022). An Exploration of MMORPG In-Game Virtual-
Item Contribution to Game Enjoyment from the Perspectives of Purchase Behavior and
Psychological Ownership. Computers in Human Behavior, 134, 107303 (SSCI).
2. Wee-Kheng Tan & Ming-Hsuan Chiang (2022). Readers' Perceptions of Self-harm Messages
on Social Media. Computers in Human Behavior, 131, 107209 (SSCI).
3. Wee-Kheng Tan & Lu-Ming Chen (2022). That’s Not My Fault: Excuses Given by Players
Exhibiting In-Game Intra-Team Aggressive Behavior in Online Games. Computers in Human
Behavior, 127, 107045 (SSCI).
4. Wee-Kheng Tan & Wei-Hung Chen (2022). How Potential Customers Perceive Companies’
Reply to Negative Reviews? Service Industries Journal (SSCI).
5. Wee-Kheng Tan & Chun-Yu Hsu (2022). The Application of Emotions, Sharing Motivations,
and Psychological Distance in Examining the Intention to Share COVID-19-related Fake News.
Online Information Review (SSCI).
6. Wee-Kheng Tan (2022). When do Price Discounts Become Attractive? A Study Comparing
Discount Strategies on Consumer Perceptions. Asia Pacific Journal of Marketing and Logistics
(SSCI).
7. Wee-Kheng Tan & Hao-Jen Liang (2022). Homo Economicus? An Investigation of Factors
Influencing Perceived Comfort of Choosing Paper-based Triple Stimulus Vouchers. Asia
Pacific Journal of Marketing and Logistics, 34(3), 543-558 (SSCI).
1. An Investigation of Relationship between Narcissism, Travel Motivation and Destination
Attractions’ Preference in the Presence of Temporal Psychological Distance (時間心理距離
存在的情況下，自戀、旅行動機和旅遊景點偏好關係之研究), Aug. 2021 –Jul. 2022.
2. An Investigation of Gambled Price Discount (賭博式價格折扣之研究), Aug. 2019 – Jul. 2020.
3. How the Use of Smartphone Affects Relationship between Travel Companions at Tourist
Destination? (在旅遊景點使用智慧型手機如何影響旅遊同伴之間的關係), Aug. 2017 – Jul.
2018.
4. An Investigation of the Effects of Usage of Smartphone at the Tourist Destination on Tourist
Experience (在旅遊景點使用智慧型手機對遊客旅遊體驗的影響), Aug. 2015 – Jul. 2016
5. Using Construal Level Theory for Destination Image Attributes Assessment and Explaining
Tourism Information Search Behavior Related to Destination Image Attributes (使用水平理
論評估旅遊目的地意象屬性和目的地意象屬性旅遊資訊搜尋行為), Aug. 2014 – Jul. 2015
6. Using Tourism Electronic Word-of-Mouth to Understand Tourism Information Consumer
Behavior at Various Stages of Tourism Information Cycle (使用旅遊網絡口碑了解在各個旅
遊資訊週期階段的旅遊資訊消費者行為), Aug. 2013 – Jul. 2014
Applied Economics (SSCI, 2018)
Asia Pacific Journal of Marketing and Logistics (SSCI, 2019, 2021, 2022)
Asian Journal of Communication (SSCI, 2017)
Asia Pacific Journal of Tourism Research (SSCI, 2013, 2014, 2015, 2016, 2017, 2019, 2021, 2022)
Asia Pacific Management Review (TSSCI, 2017)
Behaviour & Information Technology (SSCI, 2014, 2016, 2017, 2018, 2019, 2021, 2022)
Computers in Human Behavior (SSCI, 2016, 2018, 2019, 2020, 2021)
Current Issues in Tourism (SSCI, 2013, 2017, 2019, 2020, 2021, 2022)
Cyberpsychology, Behavior, and Social Networking (SSCI, 2017)
Information Technology & People (SSCI, 2017, 2018)
International Journal of Hospitality Management (SSCI, 2015)
International Journal of Human-Computer Interaction (SSCI, 2021)
International Journal of Information Management (SSCI, 2020, 2021)
International Journal of Tourism Research (SSCI, 2013, 2017)
Journal of Air Transport Management (SSCI, 2020, 2022)
Journal of Electronic Commerce Research (SSCI, 2019)
Journal of International Consumer Marketing (Scopus, 2018)
Journal of Sustainable Tourism (SSCI, 2019)
Journal of Travel & Tourism Marketing (SSCI, 2014, 2015, 2016)
Journal of Hospitality and Tourism Management (SSCI, 2018, 2019, 2020, 2022)
New Review of Hypermedia and Multimedia (SSCI, 2018)
Online Information Review (SSCI, 2017, 2018, 2019, 2020)
Research in Transportation Business & Management (SSCI, 2022)
SAGE Open (SSCI, 2019, 2021, 2022)
Service Business (SSCI, 2013, 2014, 2016, 2018, 2019, 2020, 2021, 2022)
Technology in Society (SSCI, 2020, 2021, 2022)
Telematics and Informatics (SSCI, 2015, 2016, 2017, 2018, 2019, 2020, 2022)
Tourism Management (SSCI, 2019)
Tourism Management Perspectives (SCCI, 2019, 2022)