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INNOVATION & VISION

Graduation course credits
128 course credits
Graduation course credits : 128 course credits
School-wide common compulsory courses Compulsory common program courses Elective course Graduation course
credits
Elective common program courses Elective free courses
32
credits
60
credits
15
credits
21
credits
128
credits

School-wide common compulsory courses
32 course credits
School-wide common compulsory courses: 32 course credits
Curriculum Domain/Courses Academic Credits
Basic Ability Course Curriculum Chinese Reading and Thinking
Chinese Writing and Expression		 Compulsory/
Four (4) Credits
English (I) (Ⅱ) (Ⅲ) Compulsory/
Six (6) Credits
Physical Education Compulsory/
Four (4) credits minimum
(To be included in total credits for graduation)
General Education Curriculum (total 18 credits)


 Liberal Arts Humanities and Arts Two (2) credits minimum
Social Sciences Two (2) credits minimum
Natural Sciences Two (2) credits minimum
Logic and Computing Two (2) credits minimum
Cross-Domain Exploration College Common Courses Four (4) credits minimum
Cross-Domain Professional Discovery Courses
Introduction to University Studies
Self-Directed Learning Inquiry Studies Electives/Four (4) credits maximum
MOOCs
(Limited to this University’s MOOCs, Coursera, Udacity, and edX)
Chinese（4 credits）, English（6 credits）, communications（18 credits）,physical education（4 credits, included in Graduation course credits）

Compulsory common program courses
60 course credits
Compulsory common program courses: 60 course credits
Code of courses Course Code Course Name Teaching
Year		 Credit
Semester 1 Semester 2
110 BAU0048 Introduction to Business and Management 1 3
111 BAU0064 Business Calculus 1 3
111 BAU0049 Management Mathematics 1 3
112 BAU0038 Economics I 1 3
112 BAU0039 Economics II 1 3
113 BAU0036 Accounting I 1 3
113 BAU0037 Accounting II 1 3
132 BAU0023 Human Resource Management 2 3
121 BAU0040 Statistics I 2 3
121 BAU0041 Statistics II 2 3
122 BAU0021 Marketing Management 2 3
123 BAU0022 Managerial Accounting 2 3
124 BAU0006 Management Science Model 2 3
125 BAU0007 Financial Management 2 3
126 BAU0024 Business Law 2 3
130 BAU0018 Production and Operations Management 3 3
131 BAU0008 Information Management 3 3
132 BAU0009 Organizational Behavior 3 3
133 BAU0010 Strategic Management 3 3
141 BAU0025 Internship 3 3
Business Calculus、Economics I＆II、Accounting I＆II、Introduction to Business and Management、Management Mathematics、Human Resource Management、Statistics I＆II、Marketing Management、Managerial Accounting、Management Science Model、Business Law、Financial Management、Human Resource Management、Production and Operations Management、Organizational Behavior、Strategic Management、Information Management 、Internship

Elective course
Elective common program courses 15 course credits
Elective free courses 25 course credits
Elective course
Code of courses Course Code Course Name Teaching
Year		 Credit Memo
Semester 1 Semester 2
150 BAU0032 Microeconomics 2 3
151 BAU0044 Macroeconomics 2 3
152 BAU0063 International Economics 2 3
152 BAU0045 Money and Banking 3、4 3
322 BAU0011 Business Diagnosis 4 3
340 BAU0065 Asset Management Regulation and Compliance 4 3
210 BAU0005 Marketing Research 3、4 3
212 BAU0013 Consumer Behavior 3、4 3
211 BAU0017 Brand Management 3、4 3
213 BAU0014 Internet Marketing 3、4 3
311 BAU0059 Customer Relationship Management 3、4 3
312 BAU0060 Service Marketing 3、4 3
313 BAU0054 Logistics Management 3、4 3
220 BAU0053 Investments 3、4 3
224 BAU0027 Corporate Finance 3、4 3
225 BAU0028 Financial Statement Analysis 3、4 3
222 BAU0015 Financial Market and Institutions 3、4 3
227 BAU0033 Portfolio Analysis and Personal Financial Planning 3、4 3
340 BAU0070 FinTech and Its Applications 3、4 3
323 BAU0056 Multinational Financial Management 3、4 3
321 BAU0055 Financial Derivatives 3、4 3
333 BAU0042 Industry Analysis 3、4 3
334 BAU0043 International Business Management 3、4 3
337 BAU0047 Business Management for Cultural and Creative Industries 3、4 3
331 BAU0052 Electronic Commerce 3、4 3
332 BAU0057 Innovation and Entrepreneurship 3、4 3
339 BAC9001 An Introduction to Data Science 3、4 3
342 BAC9002 Business Analysis and Programming Language 34 3
343 BAU0069 Data Visualization and Communication 34 3
  • Marketing Management Module：Marketing Research、Consumer Behavior、Brand Management、Internet Marketing、Service Marketing、Customer Relationship Management 、Logistics Management
  • Financial Management Module：Investments、Corporate Finance、Financial Derivatives、Financial Market and Institutions、Multinational Financial Management、Financial Statement Analysis、Portfolio Analysis and Personal Financial Planning、FinTech and Its Applications
  • General Management Module：Industry Analysis、International Business Management、Business Management for Cultural and Creative Industries、Innovation and Entrepreneurship、 Electronic Commerce、An Introduction to Data Science
  • Business intelligence and Decision science Module：Business Analysis and Programming Language、Data Visualization and Communication、Electronic Commerce、Marketing Research、Internet Marketing、Financial Market and Institutions、FinTech and Its Applications、An Introduction to Data Science
  • Others：Business Diagnosis、Microeconomics、Macroeconomics、International Economics、Money and Banking、Business Diagnosis、Asset Management Regulation and Compliance